Real Estate Market 2026: On the Verge of a Boom or Moving Sideways? - Podcast

Being an estate agent in 2026 is like trying to brew a coffee on a speeding train: the pace sets the rhythm and the circumstances keep changing, but the essence remains stability. In the latest episode of the PremiUP! Podcast, Tibor Billwachs analysed the Hungarian real estate market with two experts to decode the driving forces behind urban and rural trends.

At the microphone:
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• Zoltán Béla Radnóty, the managing owner of CityOne, an economist and investment banking professional who analyses the sector with decades of international experience.
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• Bence Boronkay, founder and managing director of the Faedra Group, who brought a razor-sharp diagnosis from the practical side of residential and industrial real estate development.

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Is the Otthonstart (Home Start) programme really saving the Budapest housing market? Why are office buildings being converted into hotels, and what does artificial intelligence have to do with our service charges? If you are interested in the city of the future, this is a conversation not to be missed.

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What is driving the market right now?

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• The impact of Otthonstart: The 10% down payment and the 3% interest rate cap have fundamentally rewritten the rules of the game. After the initial surge, the market is expected to consolidate: alongside more affordable projects, the premium segment is also seeking new directions.
• The end of the "Just-in-Case" era: companies no longer leave their supply to chance, so instead of goods arriving "just in time" they seek to build up safety stocks in their warehouses. This also requires warehouse capacity, and moreover, due to the rise of Chinese webshops, these warehouses need to be as close to the city as possible, practically "next door", so that your parcel can arrive within hours.
• AI moves into the living room: The buildings of the future will heat themselves based on meteorological data, optimise their electricity consumption, and drastically reduce operating costs. According to Zoltán Radnóty, AI will also transform office work, which in turn feeds back into demand on the office market.

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From office to home, from warehouse to experience?

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One of the most exciting parts of the podcast was about the change of function. As remote work and the hybrid model have become permanent, we need to rethink the fate of our office buildings. Zoltán Radnóty and Bence Boronkay agree: the future belongs to flexibility.

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Whether it is about the Lake Balaton-based "Lifestyle & Investment" type (experience + yield) investments or the occupation of urban warehouses by SMEs, location and sustainability remain the defining organising principle.

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Watch the full episode and find out what awaits us on the real estate market over the next 5-10 years!